Why Your Kindle Has Ads
How to Remove Special Offers
If you purchased a Kindle with Special Offers (or got one as a gift), the good news is that you can remove the ads by paying back the $20 discount. However, the option isn’t available on your Kindle device itself.
Select “Kindle,” and then click the device that you want to remove offers from.
Finally, click “Remove Offers” and pay the $20 fee.
It can take up to 24 hours for the ads to be removed, and you might need to restart your Kindle.